DVD's and a man called Heff
We all love DVD's these day's. They are cheap full of great extras and they have excellent quality. It wasn't always like that. In the mid `90's when the DVD was launched it was a flop. Just one more new format that failed to take off. People who wanted high quality already had Lazerdisk players and wouldn't dream of another format. The average Joe was happy enough with VHS, which was cheap and you could record on it. The Hollywood studios were not that keen either with DVD. Only using the format to release a limited number of films. After all no one was buying DVD players which were three times the price of a VCR.
Then Sony came up with a way to get more DVD players into homes. The licensed the format to software manufactures and soon the DVD ROM took over from the CD ROM. Now most new home computers had a drive that could play DVD's. Still the disks were not flaying off the shelves and Hollywood was still backing the VCR. After all who wants to sit in a home office and watch a movie on a small monitor, when you can stretch out in your den and watch the same movie from a VCR on a large TV.
This was a problem, but one of America's largest film producers realized that there audience might like to be locked away in a home office while watching there output.
Playboy Inc.
Playboy were the first major studio to make all of it's releases available in DVD, and they flew off the shelves. Soon Hollywood started taking notice, and large sums of money started crossing the pacific to help bring the cost of DVD players down.
Just under a decade on and WH Smith has announced that it will no longer stock films on VHS. Most other retailers stopped before last Christmas, soon the VHS will be a thing of the past. Even in professional uses VHS is being surpassed. It's all down to old Heff realizing that a movie player in a home office is the perfect place for his films.



